I'm going to be the voice of dissention on the eBay route. Having personally witnessed several '66 specific part auctions recently, I can tell you it is VERY hit or miss. A one year only horn button and steering wheel topped out around 450. A one year only metal fresh air box, didn't break 100 and never hit the reserve.
eBay has, to be blunt, become a friggin flea market. And I do not mean that in a flattering way. So many people are selling crap on their site that you simply cannot find anything you are looking for. The introduction of the eBay storefront and the ability to keyword the hell out of your items means you have to sift through 3,000 light bulbs to find one genuine Bronco part.
Combine this with the fact that tailgates are produced and readily available, in an incorrect but barely perceptible form, and I don't think eBay comes through as the winning format for sale. To me, I think people are simply willing to spend 350.00 on a brand new, incorrect tailgate than to wait out on auction on a one year only part that could wind up costing them twice as much. And really, who would know the difference?
To me, CB.com is the place to sell. It is visited by people who are smart on the fact that it is a unique part. It is visited by people who are potentially looking for the part. And it is a community that believes immensely in trust and accurate representation.
Some people out there have taken the top portion of the '66 tailgate and grafted it onto the new reproduction tailgate to get the right look. You have to figure this fabrication cost them probably around 550-650 to accomplish. Depending on the condition of your tailgate, I'd say it could start out in about that price range. To accurately estimate its worth though, it's really worth putting some pictures up.
Many people out there are looking for original paint parts. So, if it is OE paint with no rust or dents, I'd say you're probably closer to 700.
As a matter of reference, I have seen people offer 150 for a rust out, beat to hell '66 tailgate so long as the top half is straight and not rusted through.
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I would guess it would be worth more than a new tailgate. I just don't want to, as Justin said, keep cash on the table. And, the 'it's worth what someone will pay for it' shtick won't work...